Richard Miles from http://www.BoardGameAuthority.com talks about how to increase the trust factor of a Kickstarter campaign by adding social proof. Social proof helps validate your project, acting as a 3rd party stamp of approval. Combating the lack of trust is one major hurdle for Kickstarter creators, especially first time creators.
Sponsored by http://www.RestlessEntropyGames.com. Their game, Armor & Ash, will be on Kickstarter soon.
https://www.boardgamegeek.com/boardgame/172694/armor-ash